Every SEO project starts from a detailed questionnaire, which will help us form a better understanding of your business. As with any marketing practice, it is important to reflect your business’ goals accurately in the SEO campaign. We will gather as much information as is available about your target customers’ demographic, psychographic and media habits. Better understanding your prospects will enable us to come up with more creative keyword directions. We will often attempt to target customers earlier in the sales funnel than they would normally search for your business; this strategy often yields faster results and a higher ROI.
For example: when planning an SEO campaign for a client who provided sub-prime auto financing (an extremely competitive sphere) we targeted specific “used car” search terms which their target demographic typically searches for prior to looking for financing; these keywords are substantially less competitive than “bad credit car loan” keywords. The result was a staggering success as the sub-prime prospects were most commonly interested in financing used vehicles and no other sub-prime financing company was competing for that keyword direction.
Our goal is to maximize your ROI.

On-Page SEO encompasses all SEO processes that take place within your website.
In order to rank for a keyword, your website must provide an informative answer to the particular search query. This is achieved through content and coding optimization. We will create SEO optimized content or optimize your website’s text to target all keywords proposed in your campaign. If necessary, we will create additional landing pages to target some of the keywords; these landing pages will not compromise the user experience in any way. Further, we will optimize H1 through H4 tags as well as Image-Alt and Title tags, Meta Data (Titles and Descriptions) and Micro Data (Schema.org standard).
We also want to feature your website to the search engines as a trusted source of information, which is why we will make sure it has no coding errors. The website’s code will be evaluated and corrected to be W3 standard compliant. We will ensure that the Google Spider Bot can crawl the website error free and there are no 404 errors across the website’s internal and outbound links.
These factors combined will reassure Google, Bing and Yahoo that the website has the best answer to each search query targeted in your campaign, while being trustworthy and reliable.