SMO (Social Media Optimization) is a set of methods for generating publicity through social media websites. Social Media Optimization includes adding RSS feeds, social news buttons, blogging integration, social media application integration and third-party community functionalities like images and videos.

Although the focus of a Social Media Optimization is driving traffic from non search engine sources, a SMO is extremely SEO beneficial as it often generates links and encourages other websites to link to you. Both Google and Bing (Bing also powers Yahoo) admit to using social media as part of their search algorithm.

Social Media Optimization is most beneficial to social media websites (e.g. blogs) however, almost any website in any industry can benefit from being social media optimized. Our approach involves Twitter and Facebook application integration, functional integration of social networks into commenting and other contribution functionals of your website and strategic encouragement to contribute through social media networks. Social media contributors cause a rappel effect within their networks spreading your content to their friends/followers/connections.

Our experiences include work with most major social web properties including Twitter, Linkedin, Facebook, Digg, Youtube, etc…