The focus of a Social Media Optimization is driving traffic from non-search engine sources. At the same time, an SMO is extremely beneficial to an SEO campaign as it often generates links by encouraging other websites to link to your content. Additionally, both Google and Bing use social media share data as part of their search algorithm.
Social Media Optimization is most beneficial to social media websites (e.g. blogs); however, almost any website in any industry can benefit from being social media optimized. We will determine which social networks are most relevant to your target customer demographic and will integrate them into your website as share buttons, commenting functional, links to your social profiles and more.