Search Engine Marketing (SEM) is an Internet Marketing process of advertising a website within search engine result pages (SERPs). Search Engine Marketing is commonly used to generate leads, exposure and sales for businesses targeting prospects who are searching for relevant products and services.
Does Online Advertising Drive Offline Sales?
What is Google AdWords and How Does it Work?
Google AdWords is Google’s main advertising product.
The main types of services provided by Google AdWords are:
- Pay-Per-Click (PPC) advertising – You will pay every time your ad is clicked. AdWords ads present within Google Search are PPC ads.
- Cost-Per-Thousand (CPM) advertising – This is a common advertising form for Google’s Content networks.
- Content Targeted Advertising – Advertising through the Google AdWords program on external websites as for example Ask.com, NYTimes.com, AOL.com
- Mobile Advertising – Google Ads for mobile devices
Types of available GEO Targeting:
- Local Specific – a radius around a specific location
- City or Area Specific
- National
- International
- Combination – you may combine any desired GEO targets to focus on your target market only
MS AdCenter & Google Adwords Campaign Management
Soaring Venture offers a complete Microsoft AdCenter & Google Adwords Campaign Management in Toronto, Ontario and other regions of Canada.
We are the right company for you if:
- You are disappointed with your Google AdWords campaign
- You are just looking to get started on AdWords
- You aren’t sure if AdWords is right for you and would like a Trial
- You are in need of a professional AdWords Management service to drive sales, leads or exposure for your business
Our Adwords Campaign Management consists of:
Consultation
We will require as much information as is available about the demographic, psychographic and media habits of your target customers. A better understanding of your prospects will enable us to come up with more creative keyword directions, many of which may bring a higher ROI and a lower Cost-Per-Click (CPC).
Campaign & AdGroup Setup
We will create highly focused Ad Groups utilizing unique account structure optimization approaches to achieve ultimate Ad performance. We will perfect your match types, keywords, goe-taretting, campaign & Ad Group negative keywords, keyword quality scores and other specific factors that determine the performance of your ads and keywords.
Ad Copy Writing
Ad performance is highly effected by Google assigned quality score and the marketably quality of the ad itself. Our professional SEO Copywriters can deliver eye catching and highly converting ads that will yield a high quality score due to their compliance and relevance. Quality ads are the deciding factor in determining if your campaign will succeed.
Landing Page Setup
We will create landing pages to target specific Campaigns & Ad Groups. It is paramount to have a high quality score to reach desired performance and ROI in competitive markets. As a highly experienced SEO company we are able to achieve the desired quality scores while incorporating clear and highly converting Call-to-Action design and layout elements.
24/7 Campaign Management
All campaigns have a life expectance and every advertising niche and keyword direction only stays niche for so long. AdWords campaigns need to be managed and adjusted constantly. If an Ad Group starts under-performing it needs to be fixed or taken off-line to avoid losses.
Reporting & Conversion Tracking
We utilize the latest analytics technologies to bring you the most accurate statistics on the progress of your campaign. Our tracking solutions encompass call tracking, Google AdWords conversion tracking, website analytics software, website heat mapping software and ROI analysis. Depending on your desired frequency of update, we will keep you fully updated.
